HEINZ UK

Lead Creative Art Director

✧ BRIEF
Build Heinz UK’s social voice, reach as many people as possible and kickstart the brand’s TikTok account.

✧ WORK
Together with VaynerMedia London, I produced intensive organic social media content for Heinz UK, as well as paid media ads and campaigns. We target specific audiences, creating content with both a real-time and pre-planned approach.

After 2 months of creating conceptual content, testing, learning, and building the brand’s social presence, we were able develop award-winning campaigns and activations through our best performing content.

✧ SUCCESS

36M organic impressions across all channels and 40K TikTok followers after 8 months
Press features and mentions on publications and TV
Social Media Awards

✧ PROJECTS

Heinz x The Who
Beanz Meanz Boxpark ft Tayce
Sprayonnaise
Euro 2022 Cupchup
Big Beanz Count
Chrismas Big Soup

^{Euros ‘Cupchup}

_{Our team created mini-campaigns pre, during and post-match during the Euros. Our Euros activity totalled 93 organic content, and even saw our ‘sorry Italy’ content land on Mirror news and Reddit with 16k upvotes and 756 comments. We also created a brand new product, boosted our competition and a giveaway - all in three days!}

Heinz Sprayonnasie

It all started with a comment on a well-loved podcast, ‘The Peter Crouch Podcast’ – this campaign started as a “dragons-den” idea from a fan, turned into a huge buzz on Twitter and then eventually evolved into a real product. Watch the case study to see how it came to life.

Beanz Meanz Boxpark

_{Through tapping into pop culture and using viral conversations across Twitter and various platforms, we produced a promotional campaign to highlight this Heinz Beanz activation featuring Tayce from Drag Race UK. I distributed both teasers and live content as well as producing a viral social hit on TikTok. The whole campaign also reached global press coverage!}

Heinz x The Who

_{A Heinz social campaign in collaboration with The Who for a release of a limited can in celebration of a release of an expanded edition of the iconic The Who Sell Out album. The Who’s enormous social accounts shared our work and the campaign featured in various forms of press and our content supported charity initiatives.}

CHARIZAᵕ̈

Work: ❶ Creative ❷ Content Creation ❸ Photography ❹ Doodles