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︎ 2021
︎ Art Direction, Set Design

Client: Kraft Heinz
Agency: Vaynermedia

The internet said there’s roughly 465 beans in 1 tin of Heinz Beanz. This conversation reached TikTok. Creator, @brookehwr put this to a test and and everyone was hooked! 

Heinz UK responded and doubled tapped on this viral story. We turned it into a big occasion to celebrate Veganuary. Heinz’ audience already love the product and the are well enagaged with our content that featured lots and lot of beanz. So, we created a TikTok livestream to give people what they wanted to know and more.

© Chariza Miranda 2023